CROMAR2025: 29th CROMAR Congress: Empowering the future: Bridging science and practice through collaboration

We are pleased to announce the29th CROMAR Congress, organized by theCroatian Marketing Association, theFaculty of Tourism and Hospitality Management, and theFaculty of Economics and Business, University of Rijeka.

Submissions will centre on the following themes, while also considering additional relevant topics: consumer behaviour, services marketing, digital marketing and sustainable marketing.